When I first started out as a professional creative my design suite was Corel, largely because at the time it was very cheap and perhaps the most popular choice in Turkey. I’m not 100% sure but I think there were some licensing issues with Adobe but regardless, it wasn’t readily available at that time.
On returning to the UK, the switch to Adobe was almost immediate. Adobe had a reputation for being the software of choice for freelance designers, and at about the same time Adobe discontinued their Creative Suite and replaced it with Creative Cloud. This made Adobe’s cost of access so affordable it seemed crazy not to use it.
My relationship with Adobe was almost exclusive, there was a steady stream of updates and I had developed a proficient familiarity with everything from Lightroom to After Effects and everything in between. It wasn’t until about three years into using the suite that I started to notice some of the chinks in Adobe’s armour.
The biggest problem was using the software without a steady internet connection caused some applications not to open, so working on the move became almost impossible, and then there was the ongoing monthly fee.
Using multiple packages from the suite meant that I was subject to the highest monthly fees for a commercial license, which was just pushing the cost of ownership higher and higher. Yes, the updates were bundled in the price, but my workflow pipeline was so rigid that I rarely benefitted from the updates.
It was at the beginning of 2017 that I started to look at other options, I even looked at some open-source options and Linux alternatives. Although I did find some excellent alternatives, their lack of integration just slowed my productivity.
It wasn’t until 2019 when I decided that to open a professional digital studio that I decided to try DaVinci Resolve for my video editing. What was missing were applications that were comparable to Photoshop and Illustrator. I had become so accustomed to using them that even Corel Draw and Painter seemed cumbersome.
Thanks to the marketing machine that tracked my every search on the web it didn’t take long before I started seeing advertising for Affinity’s products. I decided to give them a go, as for a full lifetime license I was paying the same amount as for one month of a Creative Cloud subscription.
My studio opened on 1st July 2019, and I decided to bite the bullet and cancel my Adobe subscription. There were other factors that helped me to make the decision but the timing was right. The move to the new suite of applications and be fantastic, after the first couple of weeks, my productivity levels had returned to full. Not only that but I now owned my software outright. not more was I subject to ongoing fees.
For less than £100 I was able to switch software, and now that I have been using the software for a few months, I can honestly say that I feel like my productivity has increased. Now, that may not be solely down to the software switch, after all, who doesn’t buy a new workstation when they open a new studio.