As an experienced Content Producer, I see that my main responsibility is to create, update and review content for my clients, while understanding the desired end-to-end journey for the target audience, using evidence, data and research.
By building strong relationships with my clients, I work as an intermediary, liaising with decision-makers and marketing functions. I focus is on the needs of the brand/business while telling a story that engages the audience, encouraging them to take action.
The key contributions are; planning activities, making recommendations on digital engagement mechanisms and techniques for maximum impact, tailored to the objectives of the client requirements and needs of the audience.
Typically, my clients have clearly defined brand and style guidelines which I use to create a consistent and coherent brand message. While embedding online best practice in all I do, including usability, accessibility and search engine optimisation.
Working across a range of mediums I am able to identify and produce different types of content formats and approaches to facilitate effective online communication and engagement.
As a digital content professional I am highly proficient in;
- Audio-visual production
- Affinity Photo
- Affinity Designer
- Davinci Resolve
- Adobe Premiere
- Adobe AfterEffects
- Adobe Photoshop
- Adobe Illustrator
- Understanding HTML and web development
- Sourcing relevant imagery
- Using Content Management Systems
- Editing complex written content to improve online performance
- Advising others on content design principles.
- Planning and organising
I can work effectively in fast-moving multi-disciplinary teams and understand what good customer service looks like, working collaboratively and transparently. While I also have the confidence and discipline to work on my own, taking a simple brief from concept to delivery.