Over the last three decades an unlikely duo have been independently creating some impressive works and career achievements, Today, we have combined our computer expertise, creative talents and years of professional training and development, to form, Imarli.

The idea was conceived back in June, 2015, but it went through a long period of business development, redevelopment, growth, refinement and redefinition, before officially starting in 2019.


Her’s is the smiling face in front of the camera but she’s responsible for the running of the studio, seeing the creative/designs right through to final cut.

Having many years of experience in Advertising from her graduation in graphic design back in the 90’s. She has worked with many advertising agencies in the north of England over the years as a freelance graphic designer, holding contracts with agencies such as, Brahm Agency Limited and Ad Workshop.

Whilst working in Leeds, she was responsible for all newspaper advertising production for the Wolverhampton & Dudley Brewery, as well as being part of the launch team of the Next magazine. At Empire Stores she was part of the team responsible for the design of La Route & Vertbaudet’s catalogue to the UK market in the mid 90’s.

Time & technology moves at a fast pace so following her career break to take care of her 4 beautiful daughters, the old world of print had been overtaken by the internet, changing the way things were done, getting her baby brain around that was no easy task, but thankfully Derek the geek was to hand!

His eclectic journey through life has taken him from humble, tranquil beginnings in Berkshire, England, to the bustle of New York, a brief stay in Utrecht, then on to London and Manchester. Then, after a seven year sabbatical in Turkey, he eventually returned to tranquillity in Yorkshire.

For over a decade his career has been focused on developing his creative skills. Making his professional debut as a concert photographer in Turkey, circa 2007.

This led on to developing his design skills, initially as a web designer before turning to more traditional graphic design. Much of his work at that time was for print media and branding, however his strong ties with the technology world has meant that inevitably this would return him to digital projects.

Most recently, his skills as a videographer have emerged, with his first work being projected onto Wakefield Cathedral, as part of a community arts project. Since then he has worked on music videos and has taken on several teaching roles, including video production for community groups to deliver National Heritage projects.

Derek Richards
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