We spent most of the day working on scripts for some in-house projects, creating the right message and brand for a new channel is not easy.
So, how have we gone about communicating a strong message, in just a few minutes? To be honest it’s too early to say how things are going, we are still brain-storming.
At this early stage, all that we know is creating the wrong message is far easier that communicating the right message. However, both Nicole and myself decided to take a light-hearted approach, the consequence is this 5 minute short.